We're hunting for a hands-on, results-obsessed Head of Growth Marketing to scale up acquisition, conversion and retention for Group of Brands and its portfolio of 8-figure DTC health, wellness and supplement e-comm brands. You’ll have full autonomy to build your team, own the full funnel end-to-end, and be 100% accountable for hitting KPI targets for ad spend, ROAS, CVR, LTV and engagement. Each brand has a strong mix of products that is ripe for the right person to step in and hit the gas.

So, if you’re completely addicted to full-funnel growth, love to be a hands-on doer, and you have the proven ability to develop strategy, build a team, deliver results and…

· You LOVE both optimizing the big picture as well as the granular daily moving parts…

· You LOVE running growth experiments, optimizing funnels and testing new creative…

· You LOVE developing GTM plans to crack open new ad platforms and audiences…

· You LOVE architecting teams, systems and processes that can scale…

· You LOVE diving into data to detect patterns, gain insights, and turn those into action…

… then please keep reading as you may be the perfect fit.

What are the Key Points?

· Core Compensation: $200,000 – $275,000 (includes base + performance bonus)

· Location: 100% Remote in the US

· Benefits: Health, Dental, Vision, Life, 401k Match, up to 3 Weeks PTO

· Hours: 9:00 a.m. – 5:00 p.m. MT (some flexibility based on location)

· Culture: Highly collaborative and results-driven

· #1 Objective: Scale up on paid media

What’s the Ideal Candidate Background?

Hello, my name is David Sinick, CEO at Group of Brands, and I need your help. When I took over as CEO for our first brand, it was just an online forum. We turned it into a real business with cookbooks, and that worked for a long time. By 2018 it was clear our audience wanted supplements more than anything else, so we launched Bright Naturals. Then we bought three more companies in three years: Ava Jane's Kitchen, PhysioTru and Earth Echo. Today we're a five-brand portfolio of supplements, superfoods and better-for-you staples – profitable, self-funded, and answering to nobody but ourselves.

While I’m incredibly proud of the work we’ve done, it’s time for a new marketing leader to take over from me and build out a fully scaled team so we can fully capitalize on the amazing growth opportunity in front of us. We’ve stretched our resources somewhat thin across our portfolio of brands and now need to back-fill to ensure each brand gets the love that it needs. In a sense, you’ll be building an internal agency to service each of the internal brands with the foundational drivers of growth – strategy, media, creative, conversion and retention – but without the headaches of a traditional agency that’s pulled in a million different directions by clients demanding things be done yesterday.

And that’s where you come in. We’re looking for a proven DTC growth marketing leader to take full funnel marketing leadership – everything from acquisition to conversion to retention. You know how to crack the code in paid media to get a new offer to work. And you have the discipline and rigor to know how to scale it sustainably. You know everything from audience strategy to creative development to funnel split testing to maximizing LTV with multi-channel retention campaigns across web, email, SMS and phone.

How Will Your Time Be Spent?

Here’s a rough breakdown of how you’ll spend your time while taking full ownership of your ad spend, ROAS, LTV and engagement targets:

- 25% Growth Strategy - Identifying new strategies to drive growth, whether on acquisition, conversion or retention, with particular attention to audience and creative

- 25% Data Analytics – Collaborating with our BI team to develop and analyze reports, detect patterns, gain actionable insights, and share findings with other teams to execute

- 25% Testing Plans – Developing hypotheses to drive KPIs throughout the customer journey, whether CTR, CVR, AOV and ROAS on front-end or LTV or engagement on back-end

- 25% Managing – Working with direct reports to set unambiguous expectations, define clear KPIs, establish optimal working rhythms and mentoring them to maximize their potential

What Does Initial Success Look Like?

Here’s the initial set of objectives and challenges to tackle as follows:

1) Scale Paid Media – Scrutinize everything from channel selection to ad creative, ad account configuration, attribution, pixels, audience targeting, etc. and make the optimizations necessary to deliver profitable spend that can be grown consistently

2) Upgrade Conversion Funnels – We need a fresh set of eyes to deliver upgrades to CVR, AOV and subscription attach rates for both primary purchase and upsells

3) Recruit and Cultivate Team – Systematically build out specialized teams to focus on paid acquisition, conversion and retention, optimizing our people, process and systems to consistently deliver the high performance that’s needed

Requirements

· 7-10 Years of Proven DTC Track Record – Your resume is littered with measurable full funnel growth accomplishments that demonstrate your ability to create something out of nothing AND scale what is working, ideally with supplement funnels

· Paid Media Acquisition – A master at scaling paid media to multiple 7-figure monthly budgets across Meta, YouTube, TikTok, Snap, Applovin and native to deliver on target ad spend with efficient ROAS, with ability to drive agency partners and in-house teams to deliver performance

· Conversion Optimization – Excels at CRO, with deep experience running experiments with value props, copy, UX/UI and technical optimizations to drive up CVR, AOV and LTV, all synchronized to be congruent with paid media efforts

· Back-end Retention – Deep experience driving LTV with upselling and cross-selling, but also by maximizing retention with activation, engagement, winback campaigns and creating true lifetime relationships with customers via CRM/lifecycle marketing

· Data Driven – Extremely comfortable diving deep into analytics platforms, spreadsheets, etc., to detect patterns on which to capitalize while leveraging the latest in data science

· Driven to Excellence – A natural end-to-end ownership mentality with a relentless inner drive to excellence that other people find energizing, inspiring and motivating

· Systems-Oriented – Strong organizational skills with a knack for creating order out of chaos with highly organized systems that deliver sustained success

· Exceptional Communicator – A perceptive listener who quickly synthesizes info and can formulate a methodical action plan that can be clearly articulated verbally and in writing

· Humble Team Leader – Knows how to recruit, train and build a world-class team in a player/coach mentality with an authentic, humble mindset